In “Fanocracy: turning fans into customers, and customers into fans”, serial best-selling author David Meerman Scott and his daughter Reiko Scott...
Marketing
Category - Marketing
In the “1-Page Marketing Plan… how to get new customers, make more money, and stand out from the crowd”, Allan Dib demystifies and simplifies...
In “Building a StoryBrand” Donald Miller introduces us to a powerful framework that has been getting and keeping people’s attention for thousands of...
As business owners and marketers become increasingly frustrated by the questionable results of cold calling, emailing, content marketing, and social...
Youthnation is a very recent phenomenon, where younger generations play an increasingly important role as the driving force behind innovation...
The Membership Economy… find your super-users, master the ‘forever’ transaction, and build recurring revenue. First, we need to define the term...
Digital customer acquisition channels quickly become saturated and we need to be on the constant lookout for the next frontier. Did you know that...
Predictable Revenue… turn your business into a sales machine with the $100 million best practices of salesforce.com. Written by Aaaron Ross, who...
Growth Hacker Marketing… a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at...
The Sales Acceleration Formula… by Hubspot’s chief revenue officer Mark Roberge, who scaled Hubspot’s customer base from 1 to 12,000 and its sales to...