A book by Alec Hanson “Bypassed”
“Bypassed” by Alec Hanson is a playbook to help local mortgage professionals build a world-class digital-first strategy to future-proof their businesses.
The Modern Consumer is starting their home search and home finance process online BEFORE talking to or engaging with local professionals. Right now, you have the MASSIVE opportunity to meet the customer first, where they are…online. Through digital marketing, podcasting, and of course VIDEO!
These new digital opportunities can feel overwhelming, scary, and uncomfortable, but they cannot be ignored.
And most importantly, mortgage lending can be fun again!
It doesn’t have to feel like you have to grind out sales anymore. There are thousands of ways to engage and support your digital community and you get to do it your own way!
HERE’S A COUPLE OF EXAMPLES:
A Mortgage Pro took Gary Vee’s advice and doubled-down on TikTok to educate his audience and bust myths about mortgages. He started making videos and memes, stayed consistent despite a slow build and criticism by colleagues… and now he has 1 million likes, getting thousands of views per video, and hundreds of leads through the comments.
I see mortgage pros starting podcasts, creating LIVE video series on Facebook, going all in on Instagram and the results? Life changing! They are taking control of their businesses and lead flow, and they are doing this by building and engaging with their digital communities.
So where can YOU get started?
What are you passionate about? What are your hobbies? What mortgage questions do you hear over and over again?
Maybe you should start a YouTube channel to add value to your audience or a Podcast to introduce your community to local businesses. Build those connections, allow your digital community to get to know, like, and trust you. And your business will explode organically.
You have to go through the uncomfortable transformation of how you think about your sales strategy. There is an incredible opportunity ahead of you if you’re willing to get vulnerable, get uncomfortable and get yourself out in front of the camera and in front of your digital community. When you do, you’ll realize you’re NOT selling anymore. You’re adding value, creating connections, providing educating, and building influence. And with influence your world will change and unbelievable opportunity will come!