Fix This Next: Make the Vital Change That Will Level Up Your BusinessThe business version of Maslow’s hierarchy of needs: a 1-minute insight from “Fix this Next: Make the Vital Change That Will Level Up Your Business” by Mike Michalowicz


When operating in crisis mode, you feel the pressure to fix everything that’s wrong with your business.  The problem is that you stretch yourself too thin, and as a result you fail to move the needle anywhere.  Instead, focus on your weakest link, starting with the most fundamental layer of your business.

Similar to Maslow’s hierarchy of needs, businesses also have a 5-layer pyramid of needs.  And you must tend to these needs from the foundation upwards.

At the base of the pyramid is SALES, money coming in.  Above sales sits PROFIT, which gives you stability and allows you to scale.  Then comes ORDER, which means that you have effective business systems that create staff autonomy.  Next comes IMPACT, which enables you to shift business interactions from transactions to transformative experiences.  And finally comes LEGACY, which ensures that your business lives on after you’ve retired.


Mike Michalowicz

By his 35th birthday MIKE MICHALOWICZ had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

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